Read about how Function4 can help you shape an intelligent event marketing strategy.

Event Marketing Technique #1

Function4 has developed a set of 12 techniques to build an effective Event Marketing Strategy. This critical component of business-to-business (B2B) marketing is often neglected at most firms. We believe our techniques can help firms elevate event marketing to a more strategic level - better information, improved results & higher expectations.

Posted November 15, 2018

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Building an Annual Event Marketing Strategy

As companies near the end of their fiscal year, many are beginning to plan annual budgets or are considering their marketing and business development strategies for next year.

Posted September 21, 2018

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Getting the Most Out of Event Sponsorship

The path to building a consumer brand typically involves some substantial advertising through proven avenues like television, websites, and "out of home" channels such as billboards and sporting events – plus a substantial amount of marketing through search optimization and social media.

Posted May 14, 2018

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Event Collaboration and Co-Hosting

We all know that the Alternative Investments industry is highly competitive, and the value of collaborative marketing is frequently overlooked in the spirit of this competition.

Posted February 16, 2018

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The Need for Intelligent Event Marketing Strategies

Nearly every aspect of business has been improved by technologies that offer superior access to data, as well as tools that leverage data to shape decisions, execute and measure results.

Posted February 15, 2018

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